How to Advertise Your Minecraft Server: Top 5 Techniques! Featured Image

How to Advertise Your Minecraft Server: Top 5 Techniques!

Last updated February 28, 2022

Running a Minecraft server is no easy feat - you have to take care of a lot of things. Everything should go smoothly on your server and for that you need to put in hours and hours of work trying to find the best plugins, mods, theme, and branding for your site.


Once the server is set up, the next problem to tackle is advertising. There’s a literal ocean of servers out there on the internet, so how would players discover your server? The quality of your server doesn’t matter if you don’t get enough players on it. And “if you build it they will come” couldn’t be further from the truth.


In this article, we will share with you the 5 best techniques used by a ton of server admins to get a steady stream of players into their server. You need to try every technique mentioned on this list, and zero in on the one that is generating the most amount of visits. So make sure you experiment with every technique before selecting 1-2 for the long term.


That being said, let’s get into it!


Screenshot of a Minecraft listing site

Minecraft Top


More servers equal more competition. To get around this problem, try signing up for some server lists. We recommend listing your server on Minecraft Top. However, we won’t deny that there are other sites out there. There’s nothing wrong with diversifying your listings, but we think you’ll love using Minecraft Top!


If you have some money to use, you can always pay your way up to the first or second ad spot on a listing site. Players looking for new servers will seek out these sites. If you have accurate tags and information for your server, they will find exactly what they’re looking for!


Minecraft art of the Youtube Logo

YouTube Channels

YouTube is the second biggest search engine after Google, which says a lot about the traffic on YouTube. Make a simple YouTube channel for your server and make sure to create high-quality content; it can be anything, use your creativity. YouTube is currently pushing their Shorts feature hard, so take advantage of that by making under-60-second videos that have a higher chance of trending.


Once again, if you have some money that you can use for this cause, sponsor Minecraft YouTubers; smaller ones may be happy to read an ad for your server for a reasonable rate, especially if it’s high quality.


Minecraft art of Reddit Logo

Forums and SEO

Reddit might become your biggest traffic source. It won’t cost you a penny; just engage in discussions on various Minecraft forums. Make sure you don’t outright post an advert (you will probably get banned). No one likes that. Engage in the comment section, talk to real people, give them enticing offers!


But not just Reddit! There are a lot of Minecraft-related forums you can try this on. Plus, you can start a simple blog promoting your server if you have money. You probably have a website for your server; begin adding some content to it.


SEO isn’t tricky; just start targeting the keywords you think your potential server players are using! “Minecraft server” is a very vague term, but it’s a starting point. What about “roleplay Minecraft server” or “skyblock server” as more specific ones?


Minecraft art of Instagram Logo

Social Media 


Just like YouTube, create a genuine fanbase on Instagram or Tik Tok. We would focus more on Instagram and TikTok because most of your potential players are on these apps. Minecraft trends toward a younger audience, and these are currently the apps that younger people spend their time. The advantage here is that anyone has the potential to go viral. Even a simple meme page on Instagram can have success. Creating genuine content can butter people up for when you eventually do want to advertise to them.


It’s pretty easy to make fun content especially if you hire a video editor. Short and quick content is ideal for these social platforms.


Several Minecraft avatars gathered together looking at the camera.


Referral systems


Entice the players that are on your server to bring in more people. One way to do so is to introduce a referral system. A referral system essentially gives current players a gift for bringing in new players. There are a lot of plugins out there that let you do this. So why wait? Start on referral system today. You can gift in-game items and perks as a reward.


This is one of the best ways to increase your chance of getting new players. But make sure you create the best possible server for these new players, or they will just leave as soon as they arrive.

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